What is Graphic Design? Concept in 2020.

What is graphic design

Graphic Designing as an whole involves a whole lot of industries where it is used with working on various concepts. As the internet has taken over any other available source of information in first place, the term "Graphic Design" mostly relates to graphics involved in #marketing, #branding, #digitalmedia or any #graphic related to a corporate or personal publicity. Moreover if we consider in 2020, let us define what graphic design actually is.

Ever had a vision

1. Visual Concept

They are visual concept

When from a perception of a customer or user, a graphic is anything that is #visuallyrepresented.

The entire concept of graphic designing comes down to representation of any idea/thought into a visual form, be it an image or a video.

The motive behind any design is either to simplify user's understanding and present a clear picture of what is communicated.

An idea presented visually is more easy to understand and low chances of any misunderstanding. Despite there are many ways how a visual concept is represented, some concepts always suit other.

2. To Communicate Ideas That Inspire

To communicate ideas that inspire

Graphics has always been used for the purpose of communication. Sharing a thought or a perception which spreads one good message and bring value in somebody's life.

Popular art director Chip Kidd says that “If you can properly define the problem, then you’ve already defined the solution as well.” People strive to find the actual problem in their business or life, same goes with graphic designing that if you have known what concerns you, then it'll be what concerning you.

3. Captivate Customers

To captivate customers

What most businesses and individuals prefer graphics is for not just to convey their message but to create an impression which impact the brand image. Apart from the dynamic use of graphics for sales and advertising, a huge number is utilised in influencing target audience to pursue brand in a certain way.

These graphics capture customers attention and keep them connected with the brand. Ultimately leading to increase in brand existence in consumer's life.

4. Layout & Production Design

This might seem a little technical term but is the most basic thing in designing industry. Its relates to basic composition in any design on how elements are organised. An important part of graphic is to represent how things would be produce or will be executed.

Here similar items or elements are shown together to represent how process will take place. More or less it is effective to covey the execution before it actually takes place.

To sum up, graphic designing is art of creating visual contents to convey or communicate ideas and messages.

No graphic is wrong or right but a good graphic is one which clearly communicates the message its meant for.

Summary;

• They are Visual Concepts.

• To Communicate Ideas that Inspire.

• To Captivate Customers

• Layout and Production Design

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